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All of us know how painful it is to wait – waiting in a line, waiting for a table, or waiting for a web page to load… If a business makes its customers wait too long, the customers will often leave and take their business elsewhere.

In our research at Yahoo!, we have found that Web Performance matters a great deal. Fast websites can make the online experience more effective, more enjoyable, and provide a competitive edge. If a web site is perceived as slow, users will often switch to a faster website.

In this screencast, we show you the benefits of the latest release of YSlow that introduces 9 new performance rules and Smush.it, a new tool that optimizes images by smushing them down to a reasonable size.

Related posts:

1. Steve Souders: “High Performance Web Sites: 14 Rules for Faster Pages”
2. Steve Souders – Even Faster Websites
3. High Performance Websites: Nicole Sullivan
4. Even Faster Websites